License and trade: licensed electricians and plumbers command more than general handyman work; specialty trades price highest.
Materials markup: many contractors mark up materials 10-20% on top of labor, factor this into your effective rate.
Job size: small repair jobs often carry a minimum charge to make the trip worthwhile; larger renovation jobs price closer to a day rate.
Region and demand: urban markets and areas with a contractor shortage push rates well above rural averages.
Starting out vs. established
New independent contractor / handyman typically land near the $35/hr end while building a client base and reputation. Once you have proof of results and repeat or referred clients, the $55/hr median becomes realistic. Specialists with a strong track record and reputation routinely reach $120/hr or more.