Modality: specialized techniques (deep tissue, sports, prenatal, medical massage) typically command more than general relaxation massage.
Setting: mobile/in-home sessions carry a travel premium over studio-based appointments; spa employment usually pays less per hour than independent practice.
License and continuing education: additional certifications support premium pricing for specialized clientele.
Session length: per-session pricing (60/90 min) is common, hourly figures here reflect a standard conversion.
Starting out vs. established
New independent massage therapist typically land near the $20/hr end while building a client base and reputation. Once you have proof of results and repeat or referred clients, the $30/hr median becomes realistic. Specialists with a strong track record and reputation routinely reach $75/hr or more.